Dec 15

Welcome to Vibrance Writing Services

The Official Website for Freelance Copywriter, Content Writer, Content Marketer, and Editor Chris Jay Becker.

If you’re looking for a solid, creative, low-cost solution for your company’s copywriting needs, I’m happy to be of service. I can create a high-converting Sales Page for your website or e-mail campaign, or I can craft a Content Marketing Strategy designed to bring you repeat customers/members by building your relationship with them in a more organic way by offering them long-term value and membership in your community. Both approaches, the old-school Call-to-Action, and the new-school Call-to-Community have their benefits in giving your business scalability.

Let me know what works for you, or just tell me about your business, your product, and your goals so I can recommend a Copywriting/Content Marketing approach that is tailored for you.

While I have 4 decades of professional Writing and Sales experience, I’m new to the Copywriting and Content Marketing business, so my fees are going to be on the low end of the marketplace while I build my Portfolio, so to speak.

Contact: chrisjaybecker@icloud.com

Dec 18

About

I’m Chris Jay Becker. I’m a veteran Author, Freelance Writer/Editor, and Marketer, now specializing in Copywriting, Content Writing, and Content Marketing.

RELEVANT EXPERIENCE:

WRITING:

I’ve written Crime Fiction, Science Fiction, Westerns, Comedy Material, Spec Screenplays, Music Journalism, and more.

SALES & MARKETING:

As a Sales/Marketing representative, he’s worked for: the Wall Street Journal, the Seattle Mariners (Minors), DirecTV, Wells Fargo, and Dun & Bradstreet, and many others.

Let me serve your Copywriting, Content Writing, Content Marketing, and Editing needs for your Brand or Website.

Dec 17

Who is The Copy Cat

My name is Chris Jay Becker. I’m The Copy Cat.

No, not the Copycat. The Copy Cat.

It’s a silly thing to call myself. My parents were Beatniks in the 1950s, so I grew up with, “Cat” being used in my house in the same way that I’d use Dude. “That cat was a gas, man,” my mom would say about Ray Charles or Miles Davis or whoever.

Can ya dig it? I knew that you could.

I write advertising copy. For ten years, I have studied the Art, Science, and Business of Copywriting. I’m a veteran writer and a veteran sales/marketing pro.

I have over 40 years of experience as a freelance journalist, fiction writer, and comedy writer, and over 40 years of experience in sales.

I’m a comparative rookie at making my living as a copywriter, a content writer, and a content marketer. That’s why my Portfolio is filled with samples, such as Sales Letters, that I wrote as a student of AWAI, where I completed their prestigious Accelerated Course for Seven-Figure Copywriting. I’ve done a few dozen Freelance gigs in the last ten years, but, as I start booking better jobs, my portfolio will change.

If you’re reading this you’re either a prospective employer, or you’re a fellow newbie copywriter like me. So I’m writing this blog to pass on the lessons I’ve learned about copywriting, content writing, comedy writing, content marketing, the Art of Selling, and maybe even some good old-fashioned PMA and LOA. I’ve learned from the best… like copywriting legends Michael Masterson, Bob Bly, David Ogilvie, Rebecca Matter, and from PMA gurus like my old boss W. Clement Stone, and his friend and co-author Napoleon Hill.

The articles in this, The Copy Cat Blog, will eventually become a series of books on copywriting, content writing, and the like. “The Copy Cat’s Guide to: Copywriting,” “The Copy Cat’s Guide to: Content Writing,” “The Copy Cat’s Guide to: Writing White Papers,” etc. Then maybe people will actually read this blog’s content.

This will be fun.

Chris Jay Becker

Vibrance Writing Services

Dec 17

The Copy Cat’s Basics of Copywriting: AIDA

The AIDA Framework

Copywriting is the strategic process of writing persuasive text to promote a product, service, or idea. Whether you’re crafting a sales letter, brochure, webpage, ad, email, or other promotional content, following the classic AIDA framework helps ensure your message connects with readers and moves them to action.

AIDA stands for Attention, Interest, Desire, and Action. It’s a timeless copywriting model for guiding readers through four key stages on their journey from prospect to buyer:

Attention:

Your headlines, openings, images, and highlights should immediately grab the reader’s attention. Get notice with bold statements, intriguing questions, striking visuals, and relevance to what they care about.

Interest:

With their attention captured, spark readers’ interest by educating them on the product or company benefits. Focus on resonant needs, wants, frustrations and goals. Offer fascinating ideas and proof through statistics, expert opinions, demonstrations and customer stories.

Desire:

Now intensify their interest into active desire for the product or service. Showcase features, value, and advantages over other options. Use vivid language and visuals. Share specific and emotional testimonials that build identification and belief. Make your offer irresistible.

Action:

Finally, convert desire into action with a clear call to purchase, subscribe, inquire, register, download or other next step. Eliminate obstacles, highlight savings, build urgency. Make responding effortless and rewarding.

Conclusion:

By guiding your audience through AIDA’s progressive sequence, you turn indifferent prospects step-by-step into buying customers. The math is simple – the more attention, interest and desire you generate, the more action you’ll earn in return through smart copywriting. Keep AIDA top of mind as your roadmap to copywriting success!

Keep Writing and Keep Closing:

The Copy Cat

Dec 17

The Copy Cat’s Basics of Copywriting: PASTOR

The PASTOR Framework:

Copywriting is the art and science of writing text that sells. Whether you’re crafting the words for a sales letter, email, web page, advertisement, or any other promotional content, strong copywriting is essential for persuading prospects to take action.

While great copywriting requires skill and practice, the P.A.S.T.O.R. framework provides an excellent structure to follow.

P.A.S.T.O.R. stands for:

Problem, Agitate, Solution, Testimonials, Offer, Risk-Reversal.

Let’s explore each element of this copywriting formula:

Problem:

First, you must identify your reader’s problem, pain point, or desire.

Agitate:

Describe the symptoms and anxieties they face to agitate the problem. This builds a need for your solution.

Solution:

Next, introduce your product or service as the ideal solution to their needs. Explain all the features and benefits that make it superior to alternatives.

Testimonials/Proof:

Adding social proof in the form of customer stories, reviews, endorsements, studies, etc. boosts credibility and belief in your claims.

Offer:

Clearly spell out the offer, deal, or incentive you are extending to readers. Detail what they get, pricing, bonuses, terms, etc.

Risk-Reversal/Guarantee:

Reduce perceived risk by including a strong guarantee, trial, warranty, or return policy. This reassures skeptical buyers.

Bridge to Close/Call to Action:

Lastly, tell readers the next step you want them to take – whether it’s visiting your site, calling a number, signing up for a free trial, or purchasing. Clarity drives action.

By taking readers through this sequence, you address their needs, resolve concerns, motivate desire, and compel action. The P.A.S.T.O.R. framework takes the guesswork out of writing high-converting sales copy.

Use this Framework to OUTLINE your next Pitch, be it a Telemarketing Script, a direct mail Sales Letter, an E-Mail Sales Letter, or whatever.

If the old-school hard sell doesn’t work, you can easily soften the close where you need with an anecdote, a joke, or some storytelling. It’s much easier to soften-up a hard-sell pitch than it is to suddenly close hard on a pitch that’s too flabby and soft.

Remember: Coffee’s For Closers!

Keep Writing & Keep Closing,

The Copy Cat

Dec 17

Lift Letter: Budget Brainiacs

GIVING YOUR KIDS THE TOOLS TO MANAGE THEIR MONEY:

Hey there!

Do you cringe thinking about your kids trying to manage money one day? Most schools skip teaching basic finance. Crazy, right?

Well, check this out…

There’s a cool new online club called Budget Brainiacs that makes learning money management FUN for kids 10+.

The deal is they take interactive courses, play money games, and ace quizzes to rack up points. Then redeem those points for sweet prizes!

It’s genius because they WANT to learn about budgeting, banking, investing, and more.

And get this…

Right now you get 50 bonus points just for joining – a $15 value! That’s on top of the awesome skills your kids will gain.

Pretty great, huh?

Just $29/month per child. Peel this letter off and visit the site now to lock in those 50 free points!

Chat soon,

C. Jay Becker

www.budgetbrainiacs.com

Dec 17

Sales Letter: Basketball Yoga Blast

LOSE WEIGHT AND GAIN STRENGTH WHILE HAVING A BLAST… WHEN YOGA MEETS BASKETBALL:

Dear Health and Fitness Enthusiast,

Want to get in the best shape of your life while having fun with basketball? Introducing Basketball Yoga Blast, the revolutionary new fitness program that blends basketball drills with yoga for an incredibly effective and enjoyable workout you can do at home.

Created by NBA superstar LeBron James and yoga guru Rodney Yee, Basketball Yoga Blast is the unique fitness system that gives you all the benefits of a pro basketball workout combined with the strength, flexibility, and mindfulness of yoga. In just 30 minutes a day you’ll burn fat, build lean muscle, increase endurance, and relieve stress.

The secret is in the smart combination of playing basketball and doing yoga. Basketball drills like dribbling, shooting, and defensive slides will get your heart pumping and burn major calories, while yoga is known to enhance flexibility, balance, and mental focus. The blend provides the ultimate experience for mind, body, and spirit!

Here’s what you’ll get with Basketball Yoga Blast:

•              6 DVDs with 3 levels of workouts – from beginner to pro

•              Printed guide on how to maximize the program.

•              Pro tips on technique from LeBron and Rodney

•              A top-quality Spalding basketball

•              Thick high-end yoga mat

•              Mesh carry bag for easy transport.

The entire system is valued at $179 but is available to you today for the low introductory price of $85. And we stand behind the results with a 100% money-back guarantee.

Just listen to what current customers are saying:

“As a basketball coach, I’ve seen amazing fitness results with my players using Basketball Yoga Blast. It’s the perfect combo workout to get slim, toned, and improve your game.”

•              Coach Mike Brown

“As a busy single dad, I need to keep my energy up. Basketball Yoga Blast gives me an efficient but fun daily workout so I can keep up with my kids.”

•              Tom Y., Syracuse, NY

“My husband and I look forward to our evening Basketball Yoga Blast workouts. It’s strengthening our bodies and our marriage!”

•              Hannah W., Los Angeles, CA

Now it’s your turn to experience the Basketball Yoga Blast difference. Order today and we’ll rush you the complete 6-DVD set, guide, premium basketball, yoga mat, and mesh bag. Get started sculpting a lean yoga-baller body and elevating your game right in your own home!

Pick up the phone and call 1-800-555-BLAST

or visit: www.BasketballYogaBlast.com to order now.

This special introductory price, just $85, is being offered until March 15th.  

After that, the price will double to its original list price of $179.

And, if you order during this half-off promotion, you’ll also receive a special bonus: a bonus DVD: Zen and the Art of Basketball by NBA Legend Kareem Adul-Jabbar.

So order now.

Get lean and mean with Basketball Yoga Blast!

Sincerely,

C. Jay Becker

HealthTech Solutions, LLC

Dec 17

Lift Letter: Budget Brainiacs

TEACH YOUR KIDS HOW TO MANAGE THEIR FINANCES LIKE WIZARDS

Dear Concerned Parent,

Is your tween or teen totally clueless when it comes to money? Do you worry what will happen when they’re out on their own someday with no idea how to manage finances?

You’re not alone. Most schools don’t teach kids the basics of budgeting, balancing a checkbook, avoiding debt, and establishing savings. Yet mastering money skills early on is crucial to their future financial success and security.

That’s why I’m so excited to tell you about Budget Brainiacs. It’s a fun interactive online club created just for families with kids ages 10 and up. And it’s designed to get them engaged and learning proper money management in a way they’ll actually enjoy.

Here’s how it works…

  • Your child gets their own secure login to the Budget Brainiacs website. There they can access:
  • Entertaining videos and games that teach banking, budgeting, saving, investing, and more
  • Quizzes to earn points for each money concept mastered
  • A club store where points are redeemed for cool prizes like headphones and gift cards

It’s a brilliant system that incentivizes financial literacy. Kids log in voluntarily to play the games, ace the quizzes, and earn the rewards. All while gaining real-world money skills.

Over 50,000 families have already joined Budget Brainiacs, with rave reviews:

“My teenager now checks her bank balance before spending. And she opened her first savings account herself thanks to what she learned.” – Amy F., Denver, CO

“It’s been a relief handing money lessons over to the pros at Budget Brainiacs. My kids are learning so much in a way that keeps them engaged.” – Kevin S., Orlando, FL

“Budget Brainiacs gave my middle schooler a major head start on personal finance. Now I’m confident sending her off to college next year.” – Susan R., Seattle, WA

Give your kids that same preparation and confidence with a Budget Brainiacs membership.

  • For just $29 a month, you get full access to the entire program for each child. Plus 50 bonus points to start – a $15 value!

Don’t leave your child’s financial future to chance. Enroll with Budget Brainiacs today and equip them with money skills that will serve them for life.

Sincerely,

C. Jay Becker

Budget Brainiacs

Dec 17

Sales Letter: Budget Brainiacs

TEACH YOUR KIDS HOW TO MANAGE THEIR FINANCES LIKE WIZARDS

Dear Concerned Parent,

Is your tween or teen clueless when it comes to money? Do you worry about what will happen when they’re out on their own someday with no idea how to manage finances?

You’re not alone. Most schools don’t teach kids the basics of budgeting, balancing a checkbook, avoiding debt, and establishing savings. Yet mastering money skills early on is crucial to their future financial success and security.

That’s why I’m so excited to tell you about Budget Brainiacs. It’s a fun interactive online club created just for families with kids ages 10 and up. And it’s designed to get them engaged and learning proper money management in a way they’ll actually enjoy.

Here’s how it works…

  • Your child gets their own secure login to the Budget Brainiacs website. There they can access:
  • Entertaining videos and games that teach banking, budgeting, saving, investing, and more
  • Quizzes to earn points for each money concept mastered
  • A club store where points are redeemed for cool prizes like headphones and gift cards

It’s a brilliant system that incentivizes financial literacy. Kids log in voluntarily to play the games, ace the quizzes, and earn the rewards. All while gaining real-world money skills.

Over 50,000 families have already joined Budget Brainiacs, with rave reviews:

“My teenager now checks her bank balance before spending. And she opened her first savings account herself thanks to what she learned.” – Amy F., Denver, CO

“It’s been a relief handing money lessons over to the pros at Budget Brainiacs. My kids are learning so much in a way that keeps them engaged.” – Kevin S., Orlando, FL

“Budget Brainiacs gave my middle schooler a major head start on personal finance. Now I’m confident sending her off to college next year.” – Susan R., Seattle, WA

Give your kids that same preparation and confidence with a Budget Brainiacs membership.

  • For just $29 a month, you get full access to the entire program for each child. Plus 50 bonus points to start – a $15 value!

Don’t leave your child’s financial future to chance. Enroll with Budget Brainiacs today and equip them with money skills that will serve them for life.

Sincerely,

C. Jay Becker

Budget Brainiacs

Dec 17

Writing and Editing Services

VIBRANCE WRITING SERVICES:

Services offered at Vibrance Writing Services, include:

Web Content Writing including SEO, Direct Market Copywriting, Website and E-Mail Copywriting, Sales Letters, White Papers, Content Writing, Content Marketing Services, Articles, Blog Posts, Product Descriptions, Product Reviews, Book Reviews, and Custom Writing Services.

EDITING SERVICES:

Freelance Editing Services include Proofreading, Copy Editing, Line Editing, Screenplay Loglines and Coverage.

I will edit full book-length manuscripts, both Fiction and Non-Fiction, but I only edit for grammar, punctuation, and typos… I don’t do Developmental Editing as in plotting, characterization, or anything like that. I’m too new as a novelist myself to be able to tell another author how to plot their books, write their characters, or anything of that nature.

CONTACT ME:

E-mail me for a quote:

chrisjaybecker@gmail.com